365 by Whole Foods Market products give you that dance-down-the-aisles feeling, virtual aisles too! Our huge range of choices with premium ingredients at prices you can get down with makes grocery shopping so much more than tossing the basics in your cart.
100+ body care ingredients banned, including no parabens, phthalates, microbeads or triclosan
No animal testing for beauty products

SCALP SHIELD TECHNOLOGY: Use regularly for a continuous invisible shield of protection against dandruff, itch+ and dryness, renewing your protection with every wash +itch associated with dandruff
72 HOUR PROTECTION: powerful, long-lasting dandruff protection
Multi-symptom relief offers proven protection from flakes, itch* and dryness (*flakes and itch associated with dandruff)

Strengthening Shampoo: This shampoo with biotin provides intense moisture for all hair types with a gentle formula that nourishes, cleanses and helps strengthen weak and brittle hair
Rosemary Mint Collection: Rosemary Mint products are infused with Biotin for the ultimate help with strenghtening hair; Stop those pesky split ends and welcome healthy, shiny twist outs into your life
Hair Products for All Hair Types: We promote the health and maintenance of natural hair from Types 3A to 4C natural hair, however our products are suitable for all hair types and we feature products for both low and high porosity levels

Builds Body And Volume
Gentle Enough For Daily Use
With Rice Protein & Collagen

HARD WORKING Fuels hair with a potent blend of Pro-V nutrients and antioxidants so hair is strong against damage
LONG LASTING Gently cleanses hair with a vitamin-rich lather with 2x more nutrients, with results that last 72 plus hours
HYDRATION IN EVERY WASH Gently cleanses hair with a nutrient-rich lather that removes build up and primes strands for optimal hydration

Give thin, flat hair a beautiful boost with the hair thickening power of this nutrient-rich volumizing shampoo Infused with vitamin B7, biotin and collagen, it leaves hair looking fuller and healthier
PLUMP UP THE VOLUME: The 13-fluid ounce bottle of OGX Thick and Full Biotin and Collagen Shampoo gives thin strands a thickening boost, volumizing them into fuller and more abundant-looking locks
THICKER, FULLER, HEALTHIER: Ideal for flat to medium volume hair, this volumizing shampoo leaves hair feeling thicker and healthy-looking as it cleanses

YOUR GOAL: Performance Driven Hair Care
OUR SOLUTION: If you’re looking for big volume with a minty afterglow, look no further. Forget the neighbors, turn up the volume with mint & echinacea!
PERFOMANCE DRIVEN HAIR CARE: Increases volume while providing lightweight hydration. Boosts fine and limp strands. Increases volume while providing lightweight