Deeper clean that is gentle on skin vs. leading national competitor Free detergent
Dermatologist Recommended
Free of Dyes and Perfumes

Innovative liquid detergent technology gets between the fibers to clean hidden dirt
Designed with 10 concentrated cleaning actives to remove visible and invisible
Provides a deep, hygienic clean even in case of tough stains

One 166.5 fl oz bottle of ARM & HAMMER Plus OxiClean Stain Remover Fresh Scent Liquid Laundry Detergent cleans 128 medium loads when used as directed
HE detergent that delivers 5 powerful cleaning benefits in 1: it attacks stains, fights odors, whitens whites, brightens colors and delivers a boost of freshness
With trusted ARM & HAMMER Baking Soda plus OxiClean stain fighters, this HE laundry detergent is formulated to deeply clean clothes and deliver lasting freshness

Smells great because it cleans great!
6 weeks of freshness from wash until wear
Works in all washing machines even in cold water

SAFE AND CLEAN FORMULA: Graded A on EWG’s Guide To Healthy Cleaning, Free and clear of dyes, irritating enzymes, phosphate and SLES
IT ACTUALLY WORKS: Extra gentle on skin yet tough on stains
HYPOALLERGENIC: We know that laundry detergents can be a source of skin irritations and allergies, that’s why our laundry detergent is dermatologist tested and is free of dyes

A convenient, easy to use pouch that uses 60% less packaging* and lets you reuse your empty Tide bottle. (*weight vs 50 oz. bottle)
Brilliant cleaning performance that leaves behind a refreshing Original Scent
America’s #1 detergent brand*, now even better (*Tide, based on sales, Nielsen laundry detergent category)

Hypoallergenic formula that is gentle on skin, hands and clothes
Keeps the clothes you love looking like new even after 30 washes
Does not cause fading, shrinking or stretching, even on fabrics such as wool, silk, cashmere, cotton, satin and polyester